Email marketing best practices is a strategy for you to produce leads and convert more prospects for your organization. Here are some email marketing best practices with explanations for you. Hopefully these list can help you to expand your company’s lead generation.
1. Avoid Buying Contact List
This first email marketing best practice should be common for you. It is all about General Data Protection Regulation (GDPR). So If you tried to engage with the purchased email list that you never had prior interaction with, you’d notice a rapid decline in effectiveness.
Purchased email lists often do not include this consent, and you may have to opt-in to receive them.
2. Improve Preview Text
You’ve probably noticed a message like this at the top of your emails if you subscribe to newsletters: “Email not displaying correctly? Click this.”
First, it implies that the email might not be delivered. Second, it doesn’t reveal anything about the subject of the communication.
To draw readers in and persuade them to open, your preview text should complement your subject line with additional information.
3. Keep your call to action and main message visible
“Above-the-fold” is the content that readers see before scrolling down.
The above-the-fold material still attracts the greatest attention, despite new data suggesting that consumers scroll more than they ever did due to social media and vertical timelines.
Place your message and CTA above the fold keeping this in mind. It increases your conversion rate because it will be the first thing your subscribers see when they open your email.
You can perform an A/B test first to verify the theory and check whether it holds true for your emails.
4. Email Greetings Personalization
Do you frequently read emails that start with “Dear Member”?
The customer type they fall under (member, subscriber, user, etc.) can be used to categorize your email audiences, but it shouldn’t be the first thing they see when they open your company’s communications.
By including the first names of your connections in the email welcome, you may immediately capture the reader’s interest.
5. Add a signature to emails
The customer type they fall under (member, subscriber, user, etc.) can be used to categorize your email audiences, but it shouldn’t be the first thing they see when they open your company’s communications.
You should include in the email a particular person’s signature. Even if you technically delivered the newsletter to your contacts on behalf of the business rather than an individual.
41% of marketers surveyed for the 2019 State of Business Email Marketing report claimed to utilize email signatures for branding and exposure.
Spend less time creating crappy emails through following our email marketing best practices as a great resource for a successful campaign.
To learn more about how to write the ideal email, you can also visit our post about how to craft a winning email campaign.
