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What is a cold email?

June 20, 2022

A cold email is essentially an unsolicited email sent to someone you have never met to approach them for any reason. For example, pitching a product or requesting a favor. This is more than just a marketing and sales approach. 

This is also cold emailing if you are a student trying to approach HR professionals out of the blue through email to secure an internship. It’s similar to shooting an arrow in the dark. You trust your intuition and let it fly in the hopes of hitting the target. 

Advantages of cold email
  • It accelerates the networking process. Your recipients learn about your company and the services you offer. It aids in the development of your market presence. It can also assist individuals in comprehending the details of what you have to offer and the potential benefits of interacting with you.
  • You may generate leads with cold email. This means that if you send unsolicited emails to people you do not know, some of them may be interested in your product or service and may contact you. This way, you will have a list of potential prospects who are interested in what you are offering. In other words, you generate warm leads by sending cold emails. 

If you’re thinking about going into email marketing and using cold email as your first step, here are some simple tips to follow to avoid upsetting your prospects or getting into trouble. 

#1 Respect your prospect’s right to not hear from you

Always include an unsubscribe icon or an opt-out button in the footer of your emails so that the person you are trying to reach can opt-out if your emails are bothering them.

#2 Warm up your email account beforehand

Sending thousands of emails in a single day is a bad idea if you have a new email account or have never used it for bulk email before. This is because come authorities keep an eye on such usage and you might get blocked. 

Therefore, send no more than 20 emails per hour on your first day and no more than 30 emails on the second day. Gradually raise this until you can send roughly 200 emails per hour on the seventh day. And this is called warming your account. 

#3 Update your records with email authenticators

Update your records with email authenticators like DKIM (Domain Keys Identified Mail), SPF (Sender Policy Framework), and DMARC (Domain-based Message Authentication Reporting and Conformance). These tools prove that an email message is legitimate and comes from the person who claims to be the sender.

#4 Be cautious of bounced email

Make sure your email contact list contains active and legitimate email addresses. This is because your email will bounce if it is sent to an account that is no longer active. You may be blocked if your account receives too many bounces. 

#5 Avoid exceeding the daily email limit

If you send too many emails, you may receive “over-limit” bounces and your emails may never reach their intended recipients. 

#6 Avoid words that may set off spam filters

Keep in mind that spam filters are constantly analyzing your email content. Words like “promo”, “free”, “purchase”, “discount”, “buy”, and “% off” among others, can trigger spam filters. Hence, avoid overusing such words and only use them when necessary. This greatly reduces the likelihood of your hard work showing up in someone’s spam folder. 

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