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Is email marketing dead?

June 13, 2022

Email marketing is not dead. It is still very much alive. Statistics show that it is currently one of the most effective marketing techniques available, with the largest potential for return on investment (ROI).

Many individuals began to believe that emails had become obsolete as the use of prominent social media platforms grew exponentially. Modern privacy constraints were also implemented. This means that businesses must follow specific guidelines when approaching potential customers who have not given their permission to be approached. 

Many people believed that email marketing would become obsolete and that it was time to move on. But they were mistaken. 

Email marketing facts
  • A study reveals the number of email users would reach 4.4 billion by 2023. This is significantly more than the total number of social media applications in use. 
  • According to Statista, email usage is anticipated to grow by 2 to 3% per year from 2018 to 2023. 
  • Another study shows that 99% of email users check their inbox every day, with some checking as many as 20 times in a day.

As a result, email is the most extensively utilized and widely used marketing tool. Other metrics like engagement rate, conversion rate, click-through rate, and so on must be considered while evaluating marketing techniques. 

A study shows that email marketing has an average click-through rate of 3.7%. Although it may appear to be a small number, believe us when we say that it is not. The same study also shows that the average engagement rate for social media marketing is 0.58%, which is relatively low.

Email campaigns must be optimized regularly to achieve the best outcomes. It is also important to send captivating and resonant messaging to segmented audiences. If everything is done right, email marketing will show you the most potential for business growth. 

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