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How to increase click-through rates

May 16, 2022

If you are a business development professional, or a small business owner with a mind toward growth, then you must be craving the 3Cs – click-throughs, conversions and clients!

Today’s article aims to help you to increase your email click-through rates.

#1 Craft subject lines with care

When we talk about click-through rates, we usually refer to the email’s call to action (CTA) or an offer. However, for recipients to click on the CTA button, they would have to first open the email. Hence, if open rates are low, so are the click-through rates. The subject line is therefore critical in encouraging your recipients to open your emails.

#2 Test the subject lines

Testing the subject lines can be an invaluable tool for determining what your customers prefer. Determine which subject line resonates with the most and adjust accordingly.

#3 Keep your email brief and to the point

When it comes to email copy, remember that less is more. It is critical to craft your email copy in a succinct manner. Otherwise, your readers may become tired of reading long emails and exit before reaching the CTA, resulting in low click-through rates.

#4 Include social sharing buttons

Research has shown that emails that included social sharing buttons had a 158% higher average click-through rate than those that did not. This is a significant impact and you have to include social sharing buttons in your emails This is because even if your recipients are not interested in your CTA, someone in their social circle might be, and the sharing buttons could be used to spread the word!

#5 Segment your contact list

Segmentation is important since it allows you to design more relevant content while also allowing you to send emails to interested parties. Sending emails to people who are more likely to convert is a good way to boost your email click-through rates.

#6 Personalize the email campaign

As mentioned in the article ‘How to nurture your leads, it is important to nurture your leads by personalizing each and every email you send them. Put some time and effort into this process, you can use their website activity, purchase history, browser searches, and other information to your benefit. This is the key to building genuine relationships with them and increasing your click-through rates by better curating your material for them. 

#7 Instill a sense of urgency in your audience

You are probably aware of this technique since it is a well-known marketing strategy. Marketers often create deals and launch promotions that are only available for a limited time. By instilling a sense of urgency in your audience, your customers will be more likely to click on your CTAs because they will be in a hurry to make a decision. Another thing to keep in mind is that your CTAs must be so compelling that they cannot be ignored.

#8 Make your email mobile-friendly

The majority of emails are now opened on smartphones or tablets. Hence, if your emails are not mobile-friendly, it will be a waste of time. Your emails must be mobile-friendly for easy reading. Make sure to send yourself a test email to ensure everything is working properly.

In all, we hope the suggestions above will help you in your email marketing endeavours. 

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