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3 Email Marketing Mistakes That You Should Avoid

November 28, 2022

Email Marketing

Do you realize that your email marketing strategy is more than just a blatant advertisement for your company or brand?

Emails are a great way to build trust with your audience and give them a place to find out more about what you’re selling.

However, email marketing has a problem because marketers that underestimate the power of email marketing could make mistakes, that do a lot of damage and mistakenly portray your business as unprofessional.

Here are the top 3 email marketing mistakes that you should avoid:

1. Sending emails when you are not prepared

When you start working with a new subscriber, you should have at least five emails ready in your autoresponder. 

Once someone signs up, they will automatically get these at the intervals you choose, for example, every 3 or 5 days. Give them beneficial advice that isn’t just a list of obvious things. It’s OK to share tips or answer questions that are often asked in your industry, but you should send only a few ads.

2. Your emails are overly salesy

Let’s get things straight, sales messages aren’t something people sign up for. 

No matter what business you’re in, your goal is to show that you know what you’re talking about, that you can be trusted, and that you’re happy to do business. 

You won’t get there if you send a lot of pitches to your subscribers. All emails should have something useful to say. In email marketing, it’s all about that.

3. Not understanding how effective email marketing can be

Your most valuable asset is the long list of people who read your emails. Anyone who does this professionally and smartly has a huge chance and an advantage because they did it first. 

Well, what if they didn’t respond to any of your emails because they didn’t find any interesting offers they needed? All of that waste happens only when people don’t know how to do things right.

Once you know what a bad email looks like, the best way to learn to write a good email is through practice, practice, and more practice. And after you have already mastered these basics, you’re going to need a bigger suitcase to carry all the money. No need to worry! You can subscribe to Sendvilla!

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