In 2023, marketers will care even more about data privacy because people will want to protect their personal information and only give it to companies they trust.
Also, the end of third-party cookies will make it harder for marketers to show ads to specific customers, so they need a way to collect first-party data with the customers’ permission. Welcome to the great world of email marketing.
Many of you may already be using emails to market your business, but are you using them well to send your audience personalized content?
Pathwire research shows that 84% of consumers check their email at least once a day. This is a great way to get a lot of people to know about your business or brand.
So, what are the best tips for capturing data and getting people interested in email marketing? Let’s take a look at 3 of the best email marketing ideas.
1) Use Personalization
Personalization does work, though. Merkle’s Customer Engagement Report 2022 found that nearly 80% of business leaders say customers spend more (an average of 34% more) when their experience is personalized.
Even though personalization has been successful, Salesforce’s “State of the Connected Customer” report says that customers feel that companies are not meeting their expectations when it comes to being more personal.
Don’t let your business be one of those! Use personalization in your emails to get people to not only open them, but also interact with them. This can be as easy as putting the person’s first name in the subject line or getting in touch with them on special days like their birthday.
2) Make the subject line interesting
You can’t underestimate the power of an email with a great subject line. It’s the first thing someone sees when they open their email, so it’s worth taking the time to write one that’s relevant and draws attention.
With a headline, there are many ways to get someone’s attention:
Get personal. As we said above, use the person’s name in the subject line or mention something that will stick with them, like a recent purchase or ebook download.
Use humor. Emails that make people laugh or make them curious are more likely to be opened. Don’t be afraid to use humor, but make sure it will be understood.
Include emojis. People are used to seeing emojis, so use ones that are relevant to your topic or that bring it out.
Use strong language. Don’t use weak or overused words. Look for words that excite or make you want to do something.
Hint at the content: Your subject line should describe what’s in the email. Don’t just use a headline because it worked last time. Make it relevant.
People don’t like to miss out, so use that to your advantage in your email by making them curious. Here’s a sneak peek at a subject to show you what I mean.
3) Examine and purge your email lists
You should already be aware of the implementation of Apple’s Mail Privacy Protection and the end of third-party cookies on Google in 2024. (MPP). Because of this, it is now even more crucial to be careful about how you collect and utilize data to protect client information.
Email is a prime example of that crucial first-party data source that contains only consented information, therefore you should take precautions to safeguard it. It’s crucial to examine and clean up your database. Verify that you have authorization to use each and every email address on your lists. A person who unsubscribed should be removed from any active lists.
Thats all 3 best ideas for email marketing. If you still want to maximize your marketing strategy this year, why don’t you give Sendvilla a try? We have tools for email marketing and automatic lead generation that will help you send email marketing campaigns to nurture leads. Try it now!
