The previous article taught you how to create lead-friendly content, be everywhere, and write personalized emails. Now it’s time for you to go deeper into building relationships and evaluate how it affects your conversion funnel. Here are some tips for turning leads into customers you!
1. Pay attention to several touches.
Based on a study, prospects need to hear about 10 different marketing messages before they become customers. Even though the buyer’s journey is different for every product or service.
The best way to keep leads interested is to answer their most common questions and walk them through the buyer’s journey. In addition to email, you can use social media, blog posts, white papers, interactive calculators, and direct mail to turn leads into clients.
Smart marketers (like you) have a great chance of beating the competition if they use effective lead nurturing strategies.
2. Follow up with leads as soon as possible.
Even though it seems obvious to make quick follow-up calls, most companies take their time.
A quick follow-up email or phone call is the best way to turn inbound leads into qualified sales opportunities. You can reach a lot of prospects with the help of automated lead nurturing. When a website visitor becomes a lead, it’s best to get in touch with them as soon as possible.
Cold calling is much less effective than calling leads that come to you. From the prospect’s browser history, you can figure out what they want. You also know enough about the prospect to be able to look into their company and job.
3. Employ lead scoring strategies.
For those who don’t know what “lead scoring” is, it is a system that ranks prospects based on a scale that shows how valuable each lead is to the business.
Lead scoring can work with most marketing automation solutions because it gives numbers to things like how people use a website, what happens when they convert, and even how they interact on social media. By giving numbers to how people use a website, what happens when they convert, or even how they interact on social media.
The score is then used to decide which leads should be followed up on directly by a sales representative and which prospects need more work.
4. Align your marketing and sales plans.
Sales and marketing collaboration improves lead nurturing and client retention.
Find out when to pass leads between sales and marketing teams throughout the buyer’s journey. Lead scoring, workflow enrollment, and conversion events are needed for this.
This cross-team effort should be outlined in a sales-marketing SLA (Service Level Agreement). By making an SLA, the two teams can hold each other accountable for turning leads into paying clients.
In conclusion, follow up with your leads to increase their likelihood of becoming paying clients. Measure and evaluate your results to identify what works and what doesn’t, and make sure your marketing and sales efforts are aligned to nurture leads throughout the buyer’s journey. By using turning leads into customers these tips, you can keep your leads interested and increase the number of people who buy from you.
