Businesses that using inbound marketing to generate leads need a solid lead nurturing strategy. Because most of the time, only a tiny portion of your inbound leads will make a purchase right away, leaving upwards of 90% of your inbound leads untapped.
How well you care for your leads can have a big impact on your inbound marketing strategy, customer loyalty, customer retention, sales, and other things.
These strategies will have a direct effect on whether or not a customer will pay. There are many ways to nurture leads, such as with targeted content, multiple touches, quick follow-ups, and personalization.
Let’s get going!
1. Use targeted content
There is no such thing as a one-size-fits-all approach to lead nurturing. Research shows that if you send relevant information to your leads, you will get much better results.
Work on comprehending each of your distinct buyer personas first. Creating different types of personalized content for each of your personas based on their interests, goals, objectives, and marketing triggers will help you grow and develop each persona.
As you grow your plan, you should also set up a marketing automation plan to help you find, categorize, and focus on your customer personas.
2. Employ tactics for multi-channel lead nurturing
Lead nurturing used to include sending boilerplate emails to a list of prospects in an email drip campaign.
Today, marketers like you are looking for new tactics and technologies that and goes beyond email nurturing. Smart marketers are now implementing multi-channel lead nurturing strategies with the help of powerful marketing automation platforms.
Multi-channel lead nurturing campaigns are often made with the help of some tools. These tools are such as marketing automation, email marketing, social media, paid retargeting, dynamic website content, and direct sales outreach. There are various methods to do this, therefore your sales and marketing teams must be in the same page and are able to collaborate.
3. Send emails that are tailored
Lead nurturing strategies that use email marketing are still very effective and usually get better results when the emails are personalized. According to a study by Accenture, 41% of customers left a company because of a lack of customization.
Email personalization may be done in various ways to strengthen your lead nurturing approach. You can send triggered emails when a visitor does something like downloading your gated content, clicking a link in one of your emails, visiting a certain page on your website, or showing a lot of interest.
When you combine the power of marketing customization with emails triggered by how people act, you can send the right marketing messages to the right people at the right times.
This is some of the advice we have for you before implementing lead nurturing strategies. By using these strategies, smart marketers (like you) should be able to do better than their competitors. And if you want to nurture your leads and get more lead listings, why don’t you give Sendvilla a try? This tool will help you nurture leads with automatic lead generation and email marketing. Try it now!
