Lead nurturing strategy is the process of developing relationships with your customer. It’s a strategy to foster the current relationship so that the customers feel attached emotionally to your brand. Businesses nowadays rely on this strategy. But most of them are unaware of how their strategy may fail. Below we have elaborated 5 signs of how your lead nurturing strategy fails.

1. High Rate of Unsubscribing People

If there is an increase in unsubscribing people, then you should be aware and need to adjust your lead nurturing strategy.

Even if it is a warning to see people unsubscribe from your content, don’t panic! Just follow the steps below:

• Double-check your audience persona. Does the tone of your content resonate with the audience? Is your content suitable for your audience’s interest?
• Track your blog’s performance. You need to know which posts with bad performance and find the “why” factor. Then, you can rewrite the better version
• Evaluate the other elements in your blog. These could be from the user experience, user interface, and how you share content through social media.

A blog is the foundation of your content strategy that can help you nurture your existing leads.

2. Low Quality of Leads that Might Cause Unhappy Sales Team

If your sales team is not happy with the quality leads they’re getting, then it’s time to evaluate your strategy. Here are some points to get back on track:

• Organize a workshop about what an ideal lead looks like for the marketing and sales team.
• Try to score your existing lead so that you can track its quality and improve it in the future.
• Develop strategies that can drive leads to engage with your website and try to review your end to end sales process.

3. Contacts are Ignoring Your Emails.

Since you have already collected contact information, it’s important to take the next step ASAP. You need an engaging and effective email marketing campaign to nurture your lead.

Writing a catchy subject line is one way to attract your lead’s attention. Here’s how to do it:

• Avoid capitalizing each word that will make it look like hard selling content. Capitalize only the first letter instead
• Use questions like “Hi Jude, looking for a strategy to increase revenue?”
• Make your leads feel like they’re getting a letter from a friend. So, try to make your content tone informal.

Aside from personalization and engaging subject lines, there are other factors that you need to develop an effective email. Visit our article about how to craft a winning email for more insight.

4. High Traffic but Low Conversion Rate

You’ve done a lot to drive traffic to your website, but unfortunately, your visitors aren’t converting. Luckily, there are some tips to tackle this heart-breaking problem:

• Identify at what point where your visitors are failing to convert.
• Re-evaluate your Call to Action (CTAs), including copy, CTA size, location, and images. You can test CTA performance using A/B testing.
• Promote the highest offer you can. If there are no conversions, probably your offer is not tempting enough to drive visitors’ attention.

5. Not Having Clear Goals

Setting up clear goals is critical. You wouldn’t know whether your nurturing strategy works effectively or not if you don’t have any certain target to achieve. Using SMART (Specific, Measurable, Attainable, Relevant, Timely) goals will ease you in defining your strategy.

It’s easy to see whether your lead nurturing approach is working or not when you have SMART objectives in a place like the one above. Then, if necessary, you may take the necessary steps to improve it or assist your company in investing in a different part of its business growth strategy.