{"id":317,"date":"2022-08-29T09:00:00","date_gmt":"2022-08-29T01:00:00","guid":{"rendered":"https:\/\/sendvilla.com\/blog\/?p=317"},"modified":"2022-06-16T14:39:05","modified_gmt":"2022-06-16T06:39:05","slug":"what-is-email-segmentation","status":"publish","type":"post","link":"https:\/\/sendvilla.com\/blog\/what-is-email-segmentation\/","title":{"rendered":"What is email segmentation?"},"content":{"rendered":"\n<p>If you&#8217;re new to email marketing, you&#8217;ve probably come across advice, blog posts, and comments encouraging you to segment your lead lists. You must be wondering, what is email segmentation all about?&nbsp;<\/p>\n\n\n\n<p>Email segmentation is a prioritizing approach in which email contacts are classified into groups based on predetermined criteria.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">The criteria for classification include:<\/h5>\n\n\n\n<ul><li>the clients\u2019 association with a specific industry<\/li><li>demographics<\/li><li>number of visits to your website<\/li><li>psychographics&nbsp;<\/li><li>the stage of the buyer\u2019s journey&nbsp;<\/li><li>size of company<\/li><\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">In order to segment your list effectively, you need to research the details of your contacts or leads:<\/h5>\n\n\n\n<ul><li>The information of your leads could be acquired from the forms they filled out on your landing page. You may need to search further for more information if the information on the form is limited.<\/li><\/ul>\n\n\n\n<ul><li>After segmenting your lead list, you&#8217;ll be able to offer them more relevant and stage-appropriate information. This will assist them in moving forward with their decision-making.<\/li><\/ul>\n\n\n\n<ul><li>Email segmentation will enable you to craft highly specific call-to-action for different types of prospects.&nbsp; For example, if a client has visited your website and looked at the price for various services, this would be the ideal time to provide content that is specifically tailored for them to assist them in making a decision.<\/li><\/ul>\n\n\n\n<p>A common and crucial strategy in email marketing is to segment the list according to the actions taken. For instance, the list can be divided into the following segments:<\/p>\n\n\n\n<ul><li>Non-openers<\/li><li>Openers<\/li><li>Clickers<\/li><\/ul>\n\n\n\n<p>Your entire list can be broken into segments based on the activities of receivers, and these acts demonstrate the interest and intent of the people on your list. You may reasonably assume that those who opened your email and clicked on your call-to-action are interested in your offer. Therefore, your next email to them <a href=\"https:\/\/sendvilla.com\/blog\/how-to-craft-a-winning-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">should be carefully crafted.<\/a><\/p>\n\n\n\n<p>Similarly, a recipient who hasn\u2019t opened your emails in the past three months indicates that they are unlikely to be interested in your offer. In such circumstances, you might want to construct a targeted campaign aimed at re-engaging your inactive subscribers. Thinking along these lines will vastly improve the effectiveness of your email campaigns.<\/p>\n\n\n\n<p>In conclusion, email segmentation helps you to send more relevant material to your recipients. The more relevant your email communication is to your audience, the more likely they will continue to engage with it. List segmentation is also important in practically all marketing tactics, including <a href=\"https:\/\/sendvilla.com\/blog\/cold-email-vs-cold-call\/\">cold calling<\/a>, <a href=\"https:\/\/sendvilla.com\/blog\/what-is-a-warm-email\/\">warm emailing<\/a>, warm calling, and social media marketing.<\/p>\n\n\n\n<p>We hope the pointers above will help you in your email marketing efforts!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re new to email marketing, you&#8217;ve probably come across advice, blog posts, and comments encouraging you to segment your lead lists. You must be wondering, what is email segmentation all about?&nbsp; Email segmentation is a prioritizing approach in which email contacts are classified into groups based on predetermined criteria. The criteria for classification include: [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is email segmentation? - Sendvilla<\/title>\n<meta name=\"description\" content=\"Email segmentation is a prioritizing approach in which email contacts are classified into groups based on predetermined criteria.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sendvilla.com\/blog\/what-is-email-segmentation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is email segmentation? - Sendvilla\" \/>\n<meta property=\"og:description\" content=\"Email segmentation is a prioritizing approach in which email contacts are classified into groups based on predetermined criteria.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sendvilla.com\/blog\/what-is-email-segmentation\/\" \/>\n<meta property=\"og:site_name\" content=\"Sendvilla\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-29T01:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-16T06:39:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sendvilla.com\/blog\/wp-content\/uploads\/2022\/06\/3459559.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eleen Chua\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eleen Chua\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sendvilla.com\/blog\/what-is-email-segmentation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sendvilla.com\/blog\/what-is-email-segmentation\/\"},\"author\":{\"name\":\"Eleen Chua\",\"@id\":\"https:\/\/sendvilla.com\/blog\/#\/schema\/person\/e47da8c43551a771f0cddf7dea56b5b0\"},\"headline\":\"What is email segmentation?\",\"datePublished\":\"2022-08-29T01:00:00+00:00\",\"dateModified\":\"2022-06-16T06:39:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sendvilla.com\/blog\/what-is-email-segmentation\/\"},\"wordCount\":434,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sendvilla.com\/blog\/#organization\"},\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sendvilla.com\/blog\/what-is-email-segmentation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sendvilla.com\/blog\/what-is-email-segmentation\/\",\"url\":\"https:\/\/sendvilla.com\/blog\/what-is-email-segmentation\/\",\"name\":\"What is email segmentation? - Sendvilla\",\"isPartOf\":{\"@id\":\"https:\/\/sendvilla.com\/blog\/#website\"},\"datePublished\":\"2022-08-29T01:00:00+00:00\",\"dateModified\":\"2022-06-16T06:39:05+00:00\",\"description\":\"Email segmentation is a prioritizing approach in which email contacts are classified into groups based on predetermined criteria.\",\"breadcrumb\":{\"@id\":\"https:\/\/sendvilla.com\/blog\/what-is-email-segmentation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sendvilla.com\/blog\/what-is-email-segmentation\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sendvilla.com\/blog\/what-is-email-segmentation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sendvilla.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is email segmentation?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sendvilla.com\/blog\/#website\",\"url\":\"https:\/\/sendvilla.com\/blog\/\",\"name\":\"Sendvilla\",\"description\":\"Lead Generation And Email Marketing\",\"publisher\":{\"@id\":\"https:\/\/sendvilla.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sendvilla.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sendvilla.com\/blog\/#organization\",\"name\":\"Sendvilla\",\"url\":\"https:\/\/sendvilla.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sendvilla.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sendvilla.com\/blog\/wp-content\/uploads\/2022\/03\/logo-3.png\",\"contentUrl\":\"https:\/\/sendvilla.com\/blog\/wp-content\/uploads\/2022\/03\/logo-3.png\",\"width\":162,\"height\":78,\"caption\":\"Sendvilla\"},\"image\":{\"@id\":\"https:\/\/sendvilla.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/sendvilla.com\/blog\/#\/schema\/person\/e47da8c43551a771f0cddf7dea56b5b0\",\"name\":\"Eleen Chua\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sendvilla.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d95ab7d2b027820c6be081e2842cff21?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d95ab7d2b027820c6be081e2842cff21?s=96&d=mm&r=g\",\"caption\":\"Eleen Chua\"},\"url\":\"https:\/\/sendvilla.com\/blog\/author\/eleen\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is email segmentation? - Sendvilla","description":"Email segmentation is a prioritizing approach in which email contacts are classified into groups based on predetermined criteria.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sendvilla.com\/blog\/what-is-email-segmentation\/","og_locale":"en_US","og_type":"article","og_title":"What is email segmentation? - Sendvilla","og_description":"Email segmentation is a prioritizing approach in which email contacts are classified into groups based on predetermined criteria.","og_url":"https:\/\/sendvilla.com\/blog\/what-is-email-segmentation\/","og_site_name":"Sendvilla","article_published_time":"2022-08-29T01:00:00+00:00","article_modified_time":"2022-06-16T06:39:05+00:00","og_image":[{"width":2000,"height":2000,"url":"https:\/\/sendvilla.com\/blog\/wp-content\/uploads\/2022\/06\/3459559.jpg","type":"image\/jpeg"}],"author":"Eleen Chua","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Eleen Chua","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sendvilla.com\/blog\/what-is-email-segmentation\/#article","isPartOf":{"@id":"https:\/\/sendvilla.com\/blog\/what-is-email-segmentation\/"},"author":{"name":"Eleen Chua","@id":"https:\/\/sendvilla.com\/blog\/#\/schema\/person\/e47da8c43551a771f0cddf7dea56b5b0"},"headline":"What is email segmentation?","datePublished":"2022-08-29T01:00:00+00:00","dateModified":"2022-06-16T06:39:05+00:00","mainEntityOfPage":{"@id":"https:\/\/sendvilla.com\/blog\/what-is-email-segmentation\/"},"wordCount":434,"commentCount":0,"publisher":{"@id":"https:\/\/sendvilla.com\/blog\/#organization"},"articleSection":["Email Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sendvilla.com\/blog\/what-is-email-segmentation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sendvilla.com\/blog\/what-is-email-segmentation\/","url":"https:\/\/sendvilla.com\/blog\/what-is-email-segmentation\/","name":"What is email segmentation? - Sendvilla","isPartOf":{"@id":"https:\/\/sendvilla.com\/blog\/#website"},"datePublished":"2022-08-29T01:00:00+00:00","dateModified":"2022-06-16T06:39:05+00:00","description":"Email segmentation is a prioritizing approach in which email contacts are classified into groups based on predetermined criteria.","breadcrumb":{"@id":"https:\/\/sendvilla.com\/blog\/what-is-email-segmentation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sendvilla.com\/blog\/what-is-email-segmentation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sendvilla.com\/blog\/what-is-email-segmentation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sendvilla.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What is email segmentation?"}]},{"@type":"WebSite","@id":"https:\/\/sendvilla.com\/blog\/#website","url":"https:\/\/sendvilla.com\/blog\/","name":"Sendvilla","description":"Lead Generation And Email Marketing","publisher":{"@id":"https:\/\/sendvilla.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sendvilla.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sendvilla.com\/blog\/#organization","name":"Sendvilla","url":"https:\/\/sendvilla.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sendvilla.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/sendvilla.com\/blog\/wp-content\/uploads\/2022\/03\/logo-3.png","contentUrl":"https:\/\/sendvilla.com\/blog\/wp-content\/uploads\/2022\/03\/logo-3.png","width":162,"height":78,"caption":"Sendvilla"},"image":{"@id":"https:\/\/sendvilla.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/sendvilla.com\/blog\/#\/schema\/person\/e47da8c43551a771f0cddf7dea56b5b0","name":"Eleen Chua","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sendvilla.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d95ab7d2b027820c6be081e2842cff21?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d95ab7d2b027820c6be081e2842cff21?s=96&d=mm&r=g","caption":"Eleen Chua"},"url":"https:\/\/sendvilla.com\/blog\/author\/eleen\/"}]}},"_links":{"self":[{"href":"https:\/\/sendvilla.com\/blog\/wp-json\/wp\/v2\/posts\/317"}],"collection":[{"href":"https:\/\/sendvilla.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sendvilla.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sendvilla.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sendvilla.com\/blog\/wp-json\/wp\/v2\/comments?post=317"}],"version-history":[{"count":2,"href":"https:\/\/sendvilla.com\/blog\/wp-json\/wp\/v2\/posts\/317\/revisions"}],"predecessor-version":[{"id":322,"href":"https:\/\/sendvilla.com\/blog\/wp-json\/wp\/v2\/posts\/317\/revisions\/322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sendvilla.com\/blog\/wp-json\/wp\/v2\/media\/325"}],"wp:attachment":[{"href":"https:\/\/sendvilla.com\/blog\/wp-json\/wp\/v2\/media?parent=317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sendvilla.com\/blog\/wp-json\/wp\/v2\/categories?post=317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sendvilla.com\/blog\/wp-json\/wp\/v2\/tags?post=317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}