{"id":304,"date":"2022-08-08T09:00:00","date_gmt":"2022-08-08T01:00:00","guid":{"rendered":"https:\/\/sendvilla.com\/blog\/?p=304"},"modified":"2022-05-27T15:38:58","modified_gmt":"2022-05-27T07:38:58","slug":"email-marketing-checklist-best-practices-for-email-campaign","status":"publish","type":"post","link":"https:\/\/sendvilla.com\/blog\/email-marketing-checklist-best-practices-for-email-campaign\/","title":{"rendered":"Email marketing checklist: Best practices for email campaign"},"content":{"rendered":"\n<p>Do you use email marketing to grow your business and engage with your prospects? You\u2019ve come to the right place! Allow us to share with you a brief checklist of the best practices for email marketing.<\/p>\n\n\n\n<p>You must evaluate if anything has been overlooked or left undone in your email campaigns.\u00a0Determine whether there is something you can improve on, then devote time to it.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Without further ado, here is the checklist:<\/strong><\/h5>\n\n\n\n<ol><li>Generate your own contact lists. <a href=\"https:\/\/sendvilla.com\/blog\/say-no-to-buying-leads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Do not purchase them<\/a>.\u00a0<\/li><li>Do not send emails from an automated, no reply address.\u00a0<\/li><li>Make an effort to personalize the sender&#8217;s address.<\/li><li>Display the value of your content in the emails\u2019 text preview section.<\/li><li>Add a signature to your emails.<\/li><li>Refresh and segment your mailing lists on a regular basis.<\/li><li>Ensure that the main message and call to action are not hidden beneath the fold of the emails.<\/li><li>Make sure the greetings in the emails are pleasant and personalized.<\/li><li>Keep the width of your email between 500 and 650 pixels.<\/li><li>Select the best subject lines. Short, creative and attention catching.<\/li><li>Check what type of subject lines work best for you by utilizing A\/B texting.\u00a0<\/li><li>Keep the subject lines short (between 6 and 10 words) yet appealing.<\/li><li>Provide a simple way for recipients to sign up for your company&#8217;s regular newsletter.<\/li><li>Use limited-time offers to create a sense of urgency.<\/li><li>Use a lead generation tool and opt-in system to generate genuine leads.<\/li><li>Make your emails short and easy to scan so that the reader can quickly grasp the content<\/li><\/ol>\n\n\n\n<p>This email marketing\u00a0checklist is a wonderful guide to a successful campaign and\u00a0allows\u00a0you to spend less time composing mediocre emails. You can also click <a href=\"https:\/\/sendvilla.com\/blog\/how-to-craft-a-winning-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">here <\/a>to find out more on how to craft a perfect email. We wish you all the best in your email marketing journey!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you use email marketing to grow your business and engage with your prospects? You\u2019ve come to the right place! Allow us to share with you a brief checklist of the best practices for email marketing. You must evaluate if anything has been overlooked or left undone in your email campaigns.\u00a0Determine whether there is something [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email marketing checklist: Best practices for email campaign - Sendvilla<\/title>\n<meta name=\"description\" content=\"Allow us to share with you a brief checklist of the best practices for email marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sendvilla.com\/blog\/email-marketing-checklist-best-practices-for-email-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing checklist: Best practices for email campaign - 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