{"id":246,"date":"2022-05-09T09:00:00","date_gmt":"2022-05-09T01:00:00","guid":{"rendered":"https:\/\/sendvilla.com\/blog\/?p=246"},"modified":"2022-04-25T18:37:10","modified_gmt":"2022-04-25T10:37:10","slug":"how-to-increase-open-rates","status":"publish","type":"post","link":"https:\/\/sendvilla.com\/blog\/how-to-increase-open-rates\/","title":{"rendered":"How to increase open rates"},"content":{"rendered":"\n

Are you looking to increase the open rates of your emails? You\u2019ve come to the right place.<\/p>\n\n\n\n

Finding creative ways to encourage recipients to open our emails is one of the challenges we face as business development professionals and email marketers. We need to look at the analytics and acquired insights from there if we want to keep our open rates high. <\/p>\n\n\n\n

The sender\u2019s address<\/strong> and subject line<\/strong> are the two most essential aspects that influence whether or not people open your emails. According to research<\/a>, 45% of the subscribers report that the sender’s address determines whether or not they open an email; and 35% of email recipients open an email based on the subject line. <\/p>\n\n\n\n

In this article, we will provide you with some pointers on how to improve the open rates of your emails. <\/p>\n\n\n\n

Sender\u2019s address<\/strong><\/h5>\n\n\n\n

If we put ourselves in the shoes of email recipients who are getting emails from an automated email system, a dead-end no-reply address would not pique their interest. The human touch, on the other hand, would motivate a response if the sender\u2019s address included a real person\u2019s name. This is because it is hard not to listen when someone is attempting to convey a message. Another study<\/a> has also proven that using a real person\u2019s name rather than a generic email address or company name can raise open rates by up to 35%.<\/p>\n\n\n\n

Therefore, rather than sending emails from an automated email system or with merely your company position name such as \u2018admin\u2019 or \u2018info\u2019, we recommend using the personal name of a customer sales representative or the communication employee who is sending the emails. Additionally, emails from the founders can be effective too. It demonstrates that the company genuinely cares about their customers and offers the recipient a sense of importance. <\/p>\n\n\n\n

Subject line<\/strong><\/h5>\n\n\n\n

Play around with the subject line and see what you can come up with. Subject lines that are short and engaging will entice recipients to open your emails. People have even attempted to use song lyrics and a play on words involving the titles of well-known novels. The results were fantastic! Hence, if you have a sense of humour, you are the luckiest person on earth. Use your wit to create hilarious and enticing subject lines to increase your open rates!<\/p>\n\n\n\n

Another thing to bear in mind is that the ideal subject line length is between 6 to 10 characters or roughly 9 words. The majority of emails are usually read on mobile phones rather than computers. Hence, you will be disadvantaged if your subject line is longer than that because the subject line will likely get cut off when viewed on mobile devices, wasting all of your time and work. At one glance, the recipients need to be able to figure out what the email is about or discover a reason to read it.<\/p>\n\n\n\n

It\u2019s also a good idea to personalize the subject line. You might refer to a past encounter the recipient had with your firm. This will show that you know who they are and will stimulate their interest. <\/p>\n\n\n\n

Try these tips and we wish you all the best in your marketing endeavours.<\/p>\n","protected":false},"excerpt":{"rendered":"

Are you looking to increase the open rates of your emails? You\u2019ve come to the right place. Finding creative ways to encourage recipients to open our emails is one of the challenges we face as business development professionals and email marketers. We need to look at the analytics and acquired insights from there if we […]<\/p>\n","protected":false},"author":4,"featured_media":247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"yoast_head":"\nHow to increase open rates - Sendvilla<\/title>\n<meta name=\"description\" content=\"The sender\u2019s address and subject line are the two most essential aspects that influence whether or not people open your emails.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sendvilla.com\/blog\/how-to-increase-open-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to increase open rates - Sendvilla\" \/>\n<meta property=\"og:description\" content=\"The sender\u2019s address and subject line are the two most essential aspects that influence whether or not people open your emails.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sendvilla.com\/blog\/how-to-increase-open-rates\/\" \/>\n<meta property=\"og:site_name\" content=\"Sendvilla\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-09T01:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-25T10:37:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sendvilla.com\/blog\/wp-content\/uploads\/2022\/04\/3125746-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tzewei Chan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tzewei Chan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sendvilla.com\/blog\/how-to-increase-open-rates\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sendvilla.com\/blog\/how-to-increase-open-rates\/\"},\"author\":{\"name\":\"Tzewei Chan\",\"@id\":\"https:\/\/sendvilla.com\/blog\/#\/schema\/person\/d742b73cfc81f97382d9980369c78d23\"},\"headline\":\"How to increase open rates\",\"datePublished\":\"2022-05-09T01:00:00+00:00\",\"dateModified\":\"2022-04-25T10:37:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sendvilla.com\/blog\/how-to-increase-open-rates\/\"},\"wordCount\":539,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sendvilla.com\/blog\/#organization\"},\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sendvilla.com\/blog\/how-to-increase-open-rates\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sendvilla.com\/blog\/how-to-increase-open-rates\/\",\"url\":\"https:\/\/sendvilla.com\/blog\/how-to-increase-open-rates\/\",\"name\":\"How to increase open rates - 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